What are some of the most epic American marketing disasters?
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Marketing disasters happen to even the most successful companies in the world. Some of the most epic American marketing disasters can have a significant impact on the company's reputation, revenue, and even the stock market. Here are some of the most memorable American marketing disasters in recent history:
New Coke -
In 1985, Coca-Cola decided to change the formula of its iconic soft drink and released "New Coke." The decision was made after the company's market research showed that consumers preferred the taste of Pepsi in blind taste tests. However, the public outcry was so strong that the company had to reintroduce the original formula as "Coca-Cola Classic" just three months later. The New Coke fiasco was a costly lesson for Coca-Cola, and the company's executives admitted that the change was a mistake.
KFC's "FCK" Campaign -
In 2018, KFC ran out of chicken in the UK, and the company had to shut down over half of its 900 stores. To apologize to its customers, KFC ran an ad campaign with the headline "FCK." The ad featured an empty KFC bucket with the letters FCK on it and the text "WE'RE SORRY" below. While the ad was well-received for its humor, some people criticized the company for using profanity in its marketing.
Pepsi's Kendall Jenner Ad -
In 2017, Pepsi released an ad featuring Kendall Jenner that was widely criticized for trivializing protests and social justice movements. The ad showed Jenner joining a protest and ending police brutality by giving a can of Pepsi to a police officer. The ad was pulled after just one day, and Pepsi apologized for its insensitive message.
McDonald's Hula Burger -
In the 1960s, McDonald's founder Ray Kroc wanted to create a meatless burger to cater to Catholics who abstained from eating meat on Fridays. Kroc's solution was the Hula Burger, a sandwich made with a slice of grilled pineapple and a slice of cheese on a bun. The Hula Burger was a commercial disaster, and the Filet-O-Fish, another meatless option, became a much more popular menu item.
Samsung's Galaxy Note 7 -
In 2016, Samsung released the Galaxy Note 7, a smartphone that was meant to rival Apple's iPhone. However, the phone had a serious flaw that caused it to overheat and catch fire. The problem was so severe that the Federal Aviation Administration had to ban the phone from all US flights. Samsung had to recall all the Galaxy Note 7 phones, which cost the company billions of dollars.
Ford Edsel -
In 1957, Ford launched a new car model called the Edsel, named after Henry Ford's son. The Edsel was marketed as a premium car that would appeal to young families. However, the car was a commercial failure, and Ford lost over $250 million on the project. The Edsel's design was considered too outlandish for the time, and it was too expensive compared to other cars in its class.
Pepsi's Crystal Pepsi -
In 1992, Pepsi released Crystal Pepsi, a clear, caffeine-free version of its cola. The company spent over $40 million on advertising the new product, but it failed to catch on with consumers. Crystal Pepsi was discontinued just one year after its release, and the failure cost PepsiCo over $100 million.
In conclusion, marketing disasters can be costly and damaging to a company's reputation. Companies should always be aware of the potential risks associated with marketing campaigns and be prepared to respond to negative feedback. By learning from these marketing disasters, companies can avoid making the same mistakes in the future.
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