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Why is Italy said to be the origin of modern home furnishings? |
When we often talk about tops, we have a mental inertia: when we want to find a piece of furniture, a piece of clothing, or anything related to design and quality, the first thing we think about is Italy. Subconsciously I believe that in terms of overall strength from industry to fashion design, almost no other country can be compared to Italy.
Why is Italian design so special? Answering these questions may not be easy.
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| Rome under Constantine |
Renaissance
L'Italia ha sempre puntato sugli investimenti nell'arte: anche prima che l'Italia venisse unificata in un paese, i nobili locali delle piccole città e degli stati della penisola spendevano molti soldi in arte, beni di lusso e cultura. Prima del Rinascimento che iniziò nel XIV secolo, c'erano stili di arte etrusca, romana, bizantina e gotica caratteristici a livello regionale. Nel XIV secolo, pittori e scultori, finanziati dalla nobiltà, cercarono di enfatizzare il rapporto tra uomo e natura attraverso il potere dell'arte, e spezzarono la passata dipendenza dall'arte e dalla religione. Anche il temperamento impeccabile dell'Italia sta spuntando silenziosamente in questo momento.
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| Corpo umano-Da Vinci |
Corpo umano-Da Vinci
As an outstanding representative of the Renaissance, Leonardo's masterpieces and life are known to all. The more famous "Last Supper" and "Mona Lisa's Smile" may not be as important as the meaning of the body of Leonardo's notebook. In his notebook, he records a series of operating principles that he discovered in nature and which meticulously draws the muscles and bones of the human body as well. From art comes the spirit of learning, intelligence and curiosity, and also in a sense the future. ” Of course, it is not necessary to mention the contributions of Rapel and Michelangelo.
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| MOKA SILVER metal coffee maker |
Since then, baroque and rococo styles and 19th century neoclassicism have appeared one after the other. Then, after a long period of war, Italy completed its unification. Once dozens of small towns of the peninsula were united, the artistic heritage full of "passion for design" spread among all the bases and the taste for art of all the people made a qualitative leap.
Art and Brand
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| PLANCHART OF THE VILLA OF GIOPONTI |
With the advent of the industrial revolution, various design sectors around the world have entered a period of slow change. At the beginning of the 20th century, Italian artistic design found its own style under the guidance of Gio Ponti. He is committed to finding a balance between classic elegance and modern creativity. The furniture designed was exquisite and trendy, modern and exotic. Sentiment. Subsequently, some new styles appeared, such as "wild wing", "rationalism" and so on. But the real peak of Italian design was in the 1960s and 1970s. The Italian economic miracle brought a surge in pop culture and luxury culture, and design was also promoted during this period.
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| Why is Italy said to be the origin of modern home furnishings? |
Nel campo dell'arredamento, gli attuali colossi del marchio: moroso (1952), FLEXFORM (1959), Kartell (1963), Cassina (1964), B&B Italia (1966), Poliform (1970), Artemide (1970), Magis (1976) sono tutti fondati uno per uno in quel momento. E nel contesto del processo di globalizzazione, attraverso l'espansione commerciale e la diffusione culturale di Hollywood, il design italiano è entrato nell'età dell'oro.
In quanto derivato dell'arte, nei tempi moderni, il significato del design è diventato sempre più importante. Il design italiano è ancora il flusso di design globale di leader eccezionali.
Nella dichiarazione ufficiale italiana, si riassumono come "Molto semplicemente, siamo i migliori" e che "Abbiamo più immaginazione, più cultura e siamo migliori mediatori tra il passato e
il futuro". (Abbiamo una ricca immaginazione e storia Cultura , siamo il miglior mediatore tra passato e futuro, facciamo solo il meglio).
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| Perché si dice che l'Italia sia l'origine dell'arredamento moderno per la casa? |
In such a process of modernization, many excellent designers have appeared in Italy. For example, Harry Bertoia, who designed the Diamond chair, EttoreSottsass, who created the Memphis style, and of course Gaetano Pesce. As the creator of cross-border design, Gaetano Pesce designs big things like urban stairs and small ones like industrial design. His designs use modern colors and materials to express the connection between people and society.
It looks like a modern Italian Renaissance.
Artists and designers
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| Gaetano Pesce |
Mr. Pesce also often collaborates with local Italian brands, including B&B Italia, Cassina, etc. The most famous is undoubtedly the "UP 5/6" designed for B&B Italia. This furniture set includes a seat that resembles a woman's body and a round footrest, on which it seems to lean on the arms of a mother, so someone will directly call it "LA MAMA". A line connects between the ball pedal and the main body of the sofa, which becomes the typical image of a prisoner, "giving a warm and restrained woman!" This metaphor makes the work full of artistic tension. The one-piece "cold-foamed polyurethane" process is also an exclusive invention jointly developed by B & BItalia and Bayer.
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| "SU 5/6" |
Behind this B&B Italia, which was born almost at the same time as modern Italian design, I must mention. In 1966 Pier Ambrogio Busnelli founded the company, originally called B&C, which later changed its name to B&B after buying the well-known Cassina shares. Over the course of nearly half a century of development, B&B has teamed up with many designers to create a large number of classic works.
UP5 / 6 in the 60s, as "the female body in chains" represents the rebellion and the search for peace in the hippie era;
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| Dolls |
The Dolls in the '70s, burlap and gentle touch combined with trendy commercials, gave a pop-era furniture label;
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| Why is Italy said to be the origin of modern home furnishings? |
In the 80s and 90s people gradually returned to their needs, looking for ergonomics and product details; diversified, interesting and sustainable, B&B Italia also has its own style based on the spirit of Italian design.
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| Feltri armchair by Gaetano Pesce |
Cassina, another brand that continues to collaborate with Mr. Pesce, is also known for its exquisite craftsmanship and preferences and the habit of collaborating with architects.
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| Gio Ponti chair by Molteni |
Italians not only know how to live, but they also understand the state of the art and design in life, which makes their life elegant and fun. Therefore, Italian designers can express the beauty of life more concisely. For example, the Memphis-style products worn by Ettore Sottsass, who both David Bowie and Karl Lagerfeld are fascinated by, and the aforementioned Gio Ponti, who balances classic art and modern style.
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| Why is Italy said to be the origin of modern home furnishings? |
These brands that rely on Italy's rich artistic history, on the one hand bring the "investment" in art over the last few centuries, and on the other add the new ingenuity of many designers. Italian craftsmanship and the artistic heritage of the past have become an inexhaustible library of inspiration for the brand.
(The development of the Italian art and brand, I can't finish an article, see you later. Later, I'll help my friends push the brand imagination)
When we go back to Italy.
Discover Rome, Florence, Venice, Milan, Turin, Genoa, Naples, Palermo, Lecce, which have always influenced the history of art These familiar art capitals belong to Italy. As a pivotal country in the international art world, Italy has 51 world heritage sites.
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| (Left: Matisse, right: Picasso) |
The founders of Fauvism, Henri Matisse, Picasso and Duchamp, made major changes to the plastic arts in the early 20th century, becoming as famous as the last two. After countless studies and explorations, the middle-aged Matisse has formed a bold and flat style of informal colors and lines, which is also the stereotype of the Fauve movement.
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| Henri Matisse - Portrait of Madame Matisse, 1905 (left) |
Woman with hat, 1905 (right)
A stable style can bring fame to artists, but it can also lead to prison, and it's hard to break through personal style so that Matisse almost enters a bottleneck period. Under such circumstances, he chooses to travel and absorb nutrients from diverse cultural backgrounds. Monaco, Spain and Italy are all his destinations. Finally, he called in Italy at the foot of the mountains Yaping Faenza city (FAENZA) was the epiphany inspired by him may be due to occasional alley with no name young girl, probably Faenza as "city of ceramics" artistic artistically, or love for the life of the people who live here.
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| FAENZA "The Happiness of Living" |
FAENZA "Le Bonheur de Vivre"
is an ancient city with more than a thousand years of ceramic history and, thanks to its rich development and accumulation of ceramic art, is also home to the International Museum of Ceramics.
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| International Museum of Ceramics |
International Museum of Ceramics International Museum of Ceramics
In addition to the rich collection of ancient and medieval ceramics, many works by artists are also hidden here.
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| Why is Italy said to be the origin of modern home furnishings? |
Painted, carved and glazed ceramic with the face of the tormented faun, 1956
Pablo Picasso
Henri Matisse
Driven by this inspiration, he draws the painting "Girls of Faenza", which also lays the foundations for the artistic theme of "Le Bonheur de Vivre" (the joy of living) that runs through the rest of his life.
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| Why is Italy said to be the origin of modern home furnishings? |
The Italian "City of Ceramics" Faenza (Faenza) that inspired Matisse, marble and ceramics have always been known throughout the country, the name of the city also derives from "Faience" (exquisite colored, luminous ceramics). The respect and love of Italians for design is reflected in many details of this city.
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| Why is Italy said to be the origin of modern home furnishings? |
The Faenza bathroom brand, which originated from this story of art and inspiration, inherits the classic Italian artistic style and collaborates with contemporary Italian designer Fo Faenza Renato Franchini to create beauty in life together.
After the 1950s, the model of close collaboration between large companies, small workshops and designers made design disappear from the state of separation between products and designers in the past. Designers are appreciated as art creators and designers return to design. Core.
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